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The global economy is generating more and more competition between companies at local and international level alike. This dictates a need not only for swifter and more flexible decision-making, but also for the ability to interpret cultural differences, so that market strategies can be designed and targeted more effectively to different economic realities.

Companies today — not least SMEs — need increasingly to organize their foreign business in such a way that they can take on the growing challenge of globalization.

Whilst there are different social and political factors at work in Central and South America, the Caribbean countries and Asian emerging markets, they nonetheless share the characteristic of being among the most interesting in the world where economic growth is concerned.

Similarly, the markets of the European Union afford a concrete opportunity for foreign companies to operate and compete in new ways. International business organizations can undoubtedly derive benefit from widening their market to include European customers and from the opportunity of working with new industrial and commercial partners.